Visit the ALDI Supermarket in Mount Laurel, New Jersey.

Who is ALDI?

ALDI is a rapidly growing American retailer that caters to millions of customers every month across the country. ALDI is on track to become the third-largest grocery retailer by store count by the end of 2022 with close to 2,000 stores spread across 36 states. ALDI sets the bar for affordable and top-quality products and services. Our primary goal is to help customers save money on the food and household items they require the most. We have achieved this feat by providing an extensive collection of ALDI-exclusive brands that account for more than 90% of our inventory. Additionally, a third of these brands are award-winning, highlighting their quality and superiority. (Data was obtained from an audit of everyday, nationally distributed ALDI-exclusive branded products as of 1/29/2020)

What Does ALDI Offer?

ALDI is continually improving its product range, which primarily comprises more than 90% private-label merchandise. Since 2018, ALDI has increased its overall product selection by 20%, including a 40% increase in the number of fresh food offerings. ALDI's winning product mix includes organic meats, fresh produce, gourmet cheeses, sustainable seafood, gluten-free products, specialty wine, trendy items, and much more, with unbeatable prices. Customers also enjoy our weekly, limited-time ALDI Finds that feature nearly 100 exceptional food and household items, depending on the season.

Does ALDI Sell Branded Products?

As our customers have expressed brand preferences, we have added a limited selection of national brands to our exclusive ALDI products, which represent over 90% of our in-store products. Including unused costs like marketing and advertising, ALDI-exclusive brands offer high-quality products at competitive prices that national brands cannot match. We may also stock national brands whose products meet or exceed the quality and taste of our exclusive brand items, or if we cannot supply enough exclusive brands.

How Does ALDI Compare to National Brands?

ALDI has helped shoppers recognize that the brand name is not an exact measure of quality, and the majority of our private-label products are award-winning (1-in-3). We guarantee all of our exclusive- label products' quality with our Twice as Nice Guarantee, promising to refund customers' money and replace the product if they are dissatisfied with the merchandise. Further information on our returns policy is available on our return policy page. (Data was obtained from an audit of everyday, nationally distributed ALDI-exclusive branded products as of 1/29/2020)

What Sets ALDI Apart?

ALDI stands out for its unique brand of retail design. We are the pioneers of private-label products, and our company's guiding principles include simplicity, selling the best food at affordable prices, and everything designed to save our customers money. ALDI's low prices are hard to beat on value; for nine years running, Market Force Information has awarded us the Value Leader in the U.S. grocery stores category. Additionally, the dunnhumby Retailer Preference Index Report has rated ALDI as the No.1 retailer for price for three years in a row.

From 2011 to 2018, Market Force Information® conducted yearly surveys on U.S. consumers and their preferences. These surveys have provided valuable insights on consumer behavior and expectations.