Visit ALDI supermarket located in Chicago, Illinois.
What exactly is ALDI? ALDI is an emerging popular retail chain that caters to millions of customers across the US each month. With close to 2,000 stores situated across 36 US states, ALDI is targeting to secure the number three position in being the largest grocery retailer by store count by the end of 2022. At ALDI, we supercharge the industry standard by delivering top-notch quality and affordability that surpasses everything else in the market. Our overarching priority is to offer shoppers the products they love at prices that save them the most money. This we ensure to achieve by presenting curated options of self-owned brands that exclusively belong to ALDI. In fact, 90% of our stores comprise ALDI-exclusive products, and one in every three of these items is an award-winning product, based on the audit of everyday, nationally distributed ALDI-exclusive branded products as of 1/29/2020.
What does ALDI have on offer? Our expansive product mix is ever-evolving, with more than 90% of it featuring private labels. Starting from 2018, we increased the overall selection of ALDI products by 20%, which included a 40% growth in fresh food offerings. The elaborate array of high-quality products at affordable rates comprises organic meats, fresh produce, gourmet cheeses, sustainable seafood, gluten-free items, specialty wine, trendy items, and many other such products. Our weekly changing selection of nearly 100 unique ALDI Finds, ranging from superior food products to household items based on seasonality, has become a crowd favorite.
Does ALDI stock national brands? For the most part, more than 90% of the products that shoppers find in our stores are our exclusive ALDI brands. This way, we can provide superior quality products without passing on the hidden costs relating to marketing and advertising that National brands typically bear. Recently, we introduced a negligible selection of National brands to cater to the robust brand preferences of customers who wished to complete more of their grocery shopping at ALDI. In case we are not able to procure an exclusive brand product that meets or surpasses the benchmarks in terms of quality and taste of the National brand, we may consider stocking the latter.
How do private-label products measure against name brands in terms of quality? Shoppers have become more discerning about private-label brands now, and we have played a vital role in making them realize that top-notch quality does not necessarily translate to brand names. In reality, we are thrilled to report that one in every three of our ALDI-exclusive products is an award-winning product. We go to great lengths to guarantee that our private-label products feature the best quality, and we back it up with our "Twice as Nice Guarantee" that promises shoppers their money back and replacement of the product if they are not satisfied with it. To know more about our return policy, we urge you to visit our website.
What sets ALDI apart from its competitors? ALDI is inherently unique because of our foundation principles. We were trailblazers of the private-label industry, and have always prided ourselves on keeping things simple while selling the best quality food at low prices, staying true to our mission of helping shoppers save money. Our prices are unbeatable and have been recognized for nine consecutive years as Value Leaders amongst US grocery stores by Market Force Information. In addition to this, ALDI has also been consistently ranked No. 1 for price in the dunnhumby Retailer Preference Index Report for three years.
Market Force Information® has been conducting annual surveys of American consumers from 2011 to 2018. These surveys have provided significant insights into the preferences, attitudes, and behaviors of U.S. consumers. With a focus on industries such as retail, grocery, banking, and dining, the surveys have revealed important trends and patterns that businesses can use to improve their operations and stay competitive in the market. From customer satisfaction and loyalty to technological advancements and online shopping habits, the surveys have covered a wide range of topics and generated valuable data for businesses to consider. Keeping track of these annual surveys can help businesses stay informed about the needs and expectations of their customers and make informed decisions that benefit both their bottom line and customer satisfaction.
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